OPEN YOUR MIND & REALISE YOUR FULL PRICING POWER

Review our areas of expertise then, give us a call to discuss your needs or opportunities

BUSINESS ANALYSIS

External context

We conduct a macro-level assessment of your business landscape using a variety of frameworks to capture key considerations for success.  


Tools:

  • PESTLIED framework
  • BCG Growth matrix
  • Opportunities & Threats
  • Organisational life-cycle analysis
  • Product life-cycle analysis

Internal context

We interview key stakeholders to unearth your primary business goal, identify pain points and evaluate the current trajectory in the context of your business life-cycle. If your data is fragmented or not organised, we will help too


Tools:

  • Key stakeholder interviews
  • McKinsey 7S  framework
  • Culture Web
  • Bath model
  • Strengths & Weaknesses
  • Data clean up & analysis


Opportunity prioritisation

We help identify and size growth opportunities in revenue, profit or transactions. We facilitate prioritisation of growth corridors based on your ability to win, size of the prize and alignment to your business goal


Tools:

  • Segmentation
  • Revenue, profit and volume mapping
  • Prioritisation matrix
  • PITA model

Business goal setting

We assist in setting SMART objectives in line with your long-term business goal


Tools:

  • Senior stakeholder interviews
  • SWOT to TOWS strategic review
  • SMART (Specific, Measurable, Achievable, Relevant, Time-bound) objective definition

MARKET RESEARCH

Customer value research

We identify the most appropriate research method to evaluate how customers value your offering and how much they are willing to pay


Methods:

  • In-depth interviews
  • Focus groups
  • Van Westendorp
  • Monadic price tests
  • Conjoint analysis

Customer sentiment

We gauge the sentiment (positive or negative) of customers at industry, category, product or service level through social media analytics across the most relevant platforms


Platforms:

  • Linkedin
  • Twitter
  • Instagram
  • Facebook
  • Google

Competitor intelligence

We gather robust insights on your competitors  (or closest alternatives) from a variety of sources, resulting in clear strategies to win in the marketplace


Methods:

  • Strengths & Weaknesses
  • Website traffic analysis
  • Online customer opinions
  • In-store insights
  • Price tracking

PRICING STRATEGY FORMULATION

Customer segmentation

We define meaningful customer segments based on customer value research. We assist in adapting pricing communication for each customer segment 

Pricing strategy

We present a maximum of 3 options with pro's and con's and share our recommended option as best fit to your business goal

Price setting

We define and present 5 operational parts to implement the pricing strategy to life, carefully adapted to your business context. We assist in coaching your team to embed the new pricing strategy

Competitive reaction

We lead scenario-based discussions with your team to formulate appropriate moves in response to competitor threats or significant demand variations

REVENUE & PROMOTION MANAGEMENT

Pricing platform recommendation

We compare at least 3 pricing platforms to recommend best fit solution for price setting, price management and/or competitor price tracking 

Promotion effectiveness

We analyse regular and promoted price elasticity and introduce shopper-based marketing principles to optimise mechanics, depth, frequency and timing of promotions to increase conversion

PRICING CAPABILITY DEVELOPMENT

On-the-job coaching

We coach your team along the journey to effectively embed commercial capabilities

LET'S TALK

Hiring assistance

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Your Chief Commercial Officer

Consider hiring Nicolas Nursinghdass as your own Chief Commercial Officer