Better pricing strategies

BETTER PRICING STRATEGIES & PROMOTIONS to accelerate growth

Money left on the table will be gone tomorrow

Having grown multi billion-dollar brands for 15 years, we speak the language of business and guarantee the quality of our work.


We are experts in pricing and promotions who will help you overcome typical challenges facing FMCG companies:


  • relying on cost-plus pricing without knowing if the price is right
  • unsure how to execute a price increase or price rollback
  • struggling with too many spreadsheets and price-lists
  • unclear if promotions are delivering a positive ROI
  • stuck with too much data with no time for cleanup


Our purpose is to make every business succeed with customer focus and world-class pricing tools.  We help you:


  • analyse data and segment your customers by value
  • find out how much your customers are willing to pay 
  • evaluate and select the most appropriate pricing strategy
  • identify the optimum regular and promoted price points
  • reset your price upward or downward
  • design and implement effective promotions
  • manage revenue, promotional spend and price-lists efficiently

TELL US YOUR NEEDS

THE BETTER PRICING ANGLE

Fair price

Fair value pricing strategy

We only get involved if we add tangible value and our own pricing will reflect this. Your full money back if we do not deliver on our promises

Lean & flexible

Ecosystem of pricing partners, thought leaders and associations for better pricing strategies

After rigorous diagnostics, we will guide you in capturing quick wins. Ready to go further? We have lined up the best resources to ramp up your pricing capabilities

Results-driven

Better pricing strategies for improved results

We're relentlessly focused on your success. The more info you provide, the better the results, backed by strict confidentiality & high standards of practice

OUR SERVICE PACKAGES

PROJECT HIRE

Min $5M turnover

Flexible booking

Online

PROJECT-BASED HIRE

PROGRAM HIRE

Min $25M turnover

Flexible booking

Online/Onsite

PROGRAM-BASED HIRE

DEDICATED HIRE

Min $100M turnover

Dedicated booking

Onsite

6+ months hire

OUR approach

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During our initial consultation, we will actively listen to your needs, seeking a clear understanding of where you are today and where you want to be. The more information you provide, the more accurate our situational analysis

recommendations

On strategic analysis:

"a passionate, committed and dedicated individual. He has excellent conceptual thinking skills, strong analytical ability and can match these strategic attributes with implementation." 


- Brett Naidoo, ex-Finance Director at The Coca-Cola Company  

On commercial excellence:

"encouraging results from the commercial transformation" 


- Francois Portier, Area Director at Bacardi

On challenging status quo:

 "You have challenged our thinking and have made a positive difference" 


- Andreas Knoll, GM at Barossa Fine Foods, South Australia